BTO

Undertourism: proposing and marketing unique experiences of a hidden Italy.

In 2020 we were invited to BTO2020 to share the River Tribe experience, and it was a great success! The meeting focused on "How to propose and market another Italy, made up of stories, wonderful places, breathtaking experiences in 'off the beaten track' territories. Perfect for the new traveller, looking for new destinations and authentic experiences, unknown to most and made up of people with important stories to tell. We probe the topic by researching strategies, means and tools to promote minor destinations and their experiences, analyzing the point of view of those who work every day to sell and offer these territories and of those decided to invest in this sector, identifying an opportunity."

River Tribe was born in a particular territory with many strengths as well as many difficulties, but the clear vision of what we wanted to carry forward was essential to overcome all the obstacles. During the BTO we talked about exactly this: how the passion for this sport was born, for travel and experiences around the world, interactions with the territory and much more. The audience really appreciated our story, if you want to see it also watch the video.

Link to full video: BTO